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Chip Heath
Chip Heath is an American bestselling author and speaker. He and his brother Dan Heath have co-authored three bestselling books, ''Switch: How to Change Things When Change Is Hard'' (2010), ''Made to Stick: Why Some Ideas Survive and Others Die'' (2007). and ''Decisive: How to Make Better Choices in Life and Work'' ==Academia== He is a professor of organizational behavior at Stanford University. Chip has taught courses on Organizational Behavior, Negotiation, Strategy, International Strategy, and Social Entrepreneurship. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his BS in Industrial Engineering from Texas A&M University and his PhD in Psychology from Stanford. Chip’s research has appeared in ''Organizational Behavior and Human Decision Processes'', ''Quarterly Journal of Economics'', ''Cognitive Psychology'', ''Journal of Consumer Behavior'', ''Strategic Management Journal'', ''Psychological Science'', and the ''Journal of Risk and Uncertainty''. Popular accounts of his research have appeared in ''Scientific American'', the ''Financial Times'', the ''Washington Post'', ''Business Week'', ''Psychology Today'', and ''Vanity Fair'', ''NPR'', and a ''National Geographic'' television show.
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